ABC Golf - ecommerce website
Client Overview
ABC Golf is an online retailer selling a wide range of
quality golf products at competitive prices.
Business Challenge
ABC Golf had been running a very successful eBay business
for three years alongside an underperforming ecommerce website. The
website itself was not converting and was not optimised for search,
with the existing provider who was not an ecommerce specialist,
unable to offer adequate support to ABC Golf. It was also expensive
to run, lacked features and was difficult to have changes
implemented.
ABC Golf not only required a more feature-rich website that
delivered results, it also required a full service ecommerce agency
to work as an extension of its internal team in order to provide
support, consultancy, ecommerce strategy, online marketing planning
and proactive suggestions to drive the business.
Solution
Metakinetic created a tailored ecommerce solution for ABC
Golf powered by MetaCommerce, giving the client a feature-rich
solution comparable to many enterprise-level platforms. The
MetaCommerce-powered solution provided ABC Golf with advanced
product management capability through its Intelligent Commerce
Engine (ICE), making full use of complex data mining activities to
refine the product and catalogue management process. Metakinetic
created and applied ABC Golf's branding consistently across the
website providing an immersive brand experience, intuitive user
journeys and strong calls to action (CTAs) throughout.
A data migration plan was put into place to ensure a seamless
transition from the old website, without loss of any current
revenue. A search migration strategy was implemented to maintain
valuable existing search indexing, whilst the new system presented
a website that met with best practice search guidelines and
facilitated in-site search optimisation.
3D Secure and PCI DSS payment processing were integrated into
the system to satisfy both banks and credit card companies, whilst
also instilling confidence in the security of the payment process
for its website visitors.
We created and executed an email marketing campaign to support
the launch of the new website and run an ongoing consultative
program, working closely with ABC Golf, to drive business
growth.
Results
The new ecommerce website solution for ABC Golf was
launched on-time and on-budget, with extremely positive feedback
from the company's existing clients. The client now has a clearly
defined roadmap to drive business success and ensure ongoing focus
on business objectives.
Since launch, our ongoing work with ABC Golf has delivered
consistent improvements, with 196% increase in site visits, 155%
increase in number of transactions and 163% increase in the
website's total transaction value.
Client testimonial
We have been working with Metakinetic for over 12 months now and we have found the whole process from the design of the new website to going live a very smooth process.
The team at Metakinetic have a wonderful knowledge of the internet industry and were able to help us with any issues we had.
Our new website is everything we wanted and has given us a greater presence online and sales have soared since going live.
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