Laverstoke Park Farm - ecommerce website

Laverstoke Park Farm, owned by ex-Formula 1 racing driver Jody Scheckter, required a new website to give the business greater reliability, flexibility and even better customer service for the farm's customers.

Phase one of the website launched in November 2011, with phase 2 scheduled for launch in January 2012.

The 'field to fork' nature of the farm's business along with the high quality of its produce is what puts it in a completely different league to its competition. However, its unique qualities also meant that its previous ecommerce solution just didn't give them the flexibility to manage their product availability and delivery options in a way that worked with their specific business processes, which resulted in considerable 'people time' in order to make it fit.

The new website gives Laverstoke Park Farm far more control over how they are selling their products and will significantly reduce the need for manual intervention in the order process. It will also give the entire product catalgoue better visibilty both in search engines and for browsers of the website, increasing sales and conversion rates.

Along with bespoke ecommerce functionality created for Laverstoke Park Farm, the phase 2 launch will also see the implementation of a whole new design for the farm's website, which has been created by their in-house team, working closely with Metakinetic's production team.

To view the current phase 1 launch of the website, visit www.laverstokepark.co.uk.