Advanced MetaCommerce Functionality

Offering integrated and stand alone e-commerce solutions

MetaCommerce is a highly advanced and powerful 2nd generation e-commerce solution that has been developed to meet the needs of expanding medium sized online retailers. Designed to help online stores attract high volumes of targeted traffic and convert more of visitors to buyers. If you already have an e-commerce solution and are failing to reach your full online sales potential then call us on +44 (0)1256 763 050 and speak to a member of our team.

Below is a small selection of the features and technology that MetaCommerce offers:

Merchandising

MetaCommerce continuously updates the order in which products are displayed using real-time data sources and retailer specific business rules, which works to maximise browser to buyer conversion rates. Whether it is revenue, inventory-level, review-based, popularity-based or profit-margin based, MetaCommerce continually customises the products it offers by analysing the shopper's browsing behaviour. Once established, this process focuses on sales by automatically offering the most appropriate and profitable product information without requiring continuous system administration.

Faceted Navigation

Efficient product discovery is achieved by automatically offering endless further sub-categories based upon product and parent-category attributes. This extended navigation minimises product administration but allows shoppers to seek products in an unlimited number of ways. MetaCommerce intelligence automatically builds site wide navigation on the fly based upon visitor's behaviour and previous click-stream path. Shoppers may navigate by price, popularity, brand, size, colour, weight or any other product attribute defined by the vendor. No longer does the vendor need to cater for all customer requirements - the system automatically adapts based on the untrained visitors shopping behaviour.

Searchandising

MetaCommerce offers fast intelligent search capabilities that offer corrected spellings and alternative suggestions based upon vendor specified rules. These combined with metrics driven merchandising and faceted navigation offer a leading e-commerce software platform designed to please shoppers and vendors alike.

Adaptive Product Catalogue

Metakinetic's MODVEX™ engine delivers a product catalogue that understands products in the "vendor's way". Before entering product information, the vendor has an opportunity to dictate the structure for not only the product information but how products are grouped, compared, linked and even marketed. Information may then be entered ensuring that details are added in a structured format, benefitting the shopper and the vendor by allowing easy comparison and reuse of product information within one or more ecommerce sites as well as RSS feeds, pay per click campaigns and other marketing channels.

This approach means that the vendor's valuable expertise is directed towards "teaching" the system once so that complex marketing decisions can be undertaken on a real-time basis to construct each shoppers unique and tailored experience.

Metrics Driven Results

MetaCommerce learns how the vendor's products sell and continually analyses the results, driving conversions, managing stock and increasing profit-margins. This frees the vendor from unnecessary day-to-day tactical decisions allowing them to concentrate on the overall business strategy.

Metrics based reports offer the vendor the ability to more accurately predict future results. This means less risk and greater opportunities to effectively scale the business in a timely manner. With a clear understanding of ecommerce activities a solid platform for experimenting with new approaches becomes available - allowing the vendor to kill the approaches that do not work whilst strategically expanding those that do!

Leverage your own Social Shopping Community

Encourage sales by providing all of your customers with the tools to share their experiences with your products. In fact encourage and embrace "word of mouth" advertising on your site. Trusted and independent reviews are proven to increase conversion rates and build customer loyalty. MetaCommerce has also been designed to easily integrate with the largest independent product review sites and automatically makes use of this content to improve conversion rates and Search Engine Optimisation (SEO).

Integrated Search, Store and Stock

Why should vendors have to split their time between multiple technologies, and then have to pay to stitch them together? Built on Metakinetic's MODVEX™ Engine, MetaCommerce provides a single comprehensive solution. Many other products provide only comprehensive search, only secure transactions, or only stock management, MetaCommerce provides all of these in one simple to use package.

Conversely, MODVEX™ is also designed to allow 3rd party systems to be tightly integrated with minimal effort. With its adaptive storage capabilities, integration can be achieved without the many gaps that gluing systems together can classically cause.

A Deep Understanding of your Products, your Problems

MetaCommerce provides the powerful understanding and flexibility to cope with the demands of any vendor, no matter what their market. With its advanced data-entry and categorization tools, it can recommend accessories to clothes, cables to devices, even wines to occasions!

All this is achieved via our meta-information system MODVEX™ which provides new ways of looking at information - without losing the abilities that vendors have come to expect from a comprehensive ecommerce solution. The MODVEX™ architecture includes flexible data storage techniques that allow vendors to define and control how their information is managed - which rules are applied and how.

Customers can then pick and choose which criteria they want to help them reach that buying decision, and have that provided dynamically by the system, steering them away from dead ends and towards conversion.

Web Based Control Panel

Provisioning users with access to the right information can be a challenge when multiple application specific interfaces must be used. This challenge is magnified dramatically as the number of user's increases. MetaCommerce's online management suite allows secure control in an easy to use and intuitive interface.

The flexible tiered access model is provided to allow the delegation of administrative tasks such as stock management, data entry, and analytics throughout the vendors business. No client support or configuration is needed as the control panel is provided online for use on any PC or Mac anywhere in the world.

Enterprise Class Platform

With compliance issues such as PCI DSS in the forefront of the agenda of many online vendors it is important that the security of vendors and their customer's data is ensured. MetaCommerce provides this in the form of an enterprise class system, with the scalability, reliability and security demanded by leading organisations worldwide. Systems can grow capacity in a predictable manner to meet market needs while protecting both vendors and their customer's data.

SEO and Services

Metakinetic is there to be a partner with our Clients, all the way through the process. We offer training, hosting, integration with 3rd party systems, targeted email and consultancy on SEO, pay per click backed by years of experience and vast industry knowledge. Our clients are free to pick and choose the services they require, and Metakinetic are there to help plan Vendors online strategy.

Vendors choosing services from Metakinetic frees up vital members of staff to focus on what really matters for their business, rather than being occupied with IT and compliance issues. Budgets may be allocated in a predictable manner with the Vendor able to know how much their project will cost.

For More Information

To learn more about the MetaCommerce platform or other online services, please contact Metakinetic on
+44 (0)1256 763 050 or use our contact form.