Soho's is a leading alternative fashion retailer, providing clothing to suit all alternative tastes such as emo, gothic and punk. It stocks some of the leading brands within these fashion genres such as Hell Bunny, Death Kitty and Criminal Damage. Soho's has five high street stores in addition to its online shop.
The new online store for Soho's launched in February 2011 and is an upgrade from their previous Actinic-powered system, which the company had outgrown. The new website features an advanced merchandising module, MetaPack integration, and loads of great ecommerce features designed to dramatically improve the company's ecommerce conversion rates.
"Dear Metakinetic Team,
A big thank you from everyone at Soho's for your dedication, expertise, patience and hard work delivering our amazing new website!
You guys are awesome!"